Caribbean Artist Sherwin Gardner Goes Viral

 

One of the Caribbean’s premier music men, Sherwin Gardner, has gone viral on a global scale.  He’s trending throughout the Caribbean, the United States, Africa, the United Kingdom, South America, Canada, Indonesia, Venezuela and even the Philippines.  A snippet of the Trinidad and Tobago native’s new release, “Find Me Here (Blessings Find Me),” has sparked an astounding 650+ Million streams and over 1.4 million user generated content creations on TikTok in 4 weeks.

The song released officially on January 19th has now debuted on multiple Billboard charts. This is its second week at No. 2 on Billboard’s Gospel Digital Songs sales chart and its debut week at No. 7 on the magazine’s World Digital Songs sales chart. It moves from No. 22 on last week’s Billboard U.S. Afrobeats chart to No. 18 on this week’s chart. The track has also premiered at No. 47 on Billboard’s TikTok U.S. Top 50 songs chart for the week ending February 3, 2024. Globally, the song has grossed over 2.4 million digital streams over the last two weeks.

“I created a short song of affirmation for a New Year’s Day post to set goals for what I desire in the new year,” Gardner says.  “When I posted the video, I was thinking 100 people might like it. The next day, I woke up to over 100,000 views.  Now, it’s in the tens of millions on TikTok and Instagram.  It’s totally unexpected and I’m so grateful for the answered prayers.”

The response is incredible.  In the last week, executives from a dozen major recording entities (including Sony Music, and Island Records and Universal Music) reached out and wanted the song, but Gardner didn’t even have a full song to offer.

 Gardner rushed into his Bahamian studio to make a full track.  Then, he emailed it to  Julius Nana, a Kenyan musician, to arrange. After Nana emailed his parts,  Gardner went to work at a feverish pace. He cut the lead vocals, sang his own background vocals, added other atmospherics, and mixed it down himself.   

The viral smash is now available on all major digital music platforms worldwide via Gardner’s Flow Masters Records joint venture deal with Tyscot Records which is distributed by GoDigiPath /ADA Worldwide (ADA Worldwide, a Warner Music Group company).  Further, the song’s ASCAP publishers are administered by Tyscot Publishing c/o Warner Chappell Music.  All forces are uniting to roll out a massive global marketing effort to support the release.  It will include strategies to build the veteran artist’s brand with potential synchronization opportunities, alternate mixes of the song, and collaborations with other artists.

The inspiring, mid-tempo vibes with tracks by Afrobeats artists like Tyla, Victor Thompson, Omah Lay, and Limboblaze. Gardner has also gained famous new fans such as rapper EVE, actor Kel Mitchell, singers Yolanda Adams and Michelle Williams, and New Jack Swing legend, Teddy Riley.  The co-founder of R&B/Hip-Hop bands, Guy and Blackstreet, Riley posted the snippet on his  Instagram page. "[Brother Sherwin,] you've created this amazing [song] that I have on repeat and play to remind me that there's nothing impossible when God's got your back,” he wrote. “I just want to thank you and share your song with my IG friends..." Fashion model, Tia Magno-Wallen, posted that, “This song brought tears to my eyes.”
 

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